Latest News

SABC Karoo Roadshow

10 April 2008

The world of marketing is transforming vigorously with regards to the vast choice in communication channels and steering away from conventional marketing techniques. The consumer-oriented South African Broadcasting Corporation (SABC), took cognizance of this fact when they launched new low power transmitters in the towns of Prince Albert, Nelspoort, Merweville, Leeu-gamka and Klaarstroom to bring better quality TV and radio reception to these parts of the Karoo. They turned to a more interactive experience whereby they communicated their brand in a professional, time- and cost effective way to the consumers and engaged them in the experience.

Anointed M Entertainment Enterprises (Pty) Ltd. was the obvious choice when it came to professional mobile stages. The SABC used the SLPro to create this, still-talked-about experiential marketing. With more than 160 sq.m. of usable space on the bottom floor and top deck and 200 sq.m. of branding/advertising space, the SLPro proofed to be the perfect tool for this type of event where mobility, flexibility and tight schedules are the norm rather than the exception. The first floor hosted the live entertainment while the second floor was transformed in a VIP lounge area for the VIP guests, artists and celebrities.

Well known SABC personalities such as Connie Ferguson (Generations), Fezile Makhanya (SABC1 Brand ambassador), Zizo Beda (Yo TV Presenter), Rapulana Sephemo (Muvhango), Freedom Hadebe (7de Laan), Diaan Lawrenson (7de Laan), Caroline Jacobs (7de Laan) and SABC Children’s Show Dub graced the event and rendered entertainment. A local band, Zik Zak, Lois, well known Hip Hop Pantsula (HHP) and Shine 4 took part in this interactive show, where the audience got the chance to interact with their celebrities.

The next road show that AnointedM will undertake with SABC is planned for the end of May with five shows in KwaZulu-Natal.

JAN TUISBLY CONCERT - 29 March 2008

Greatness lies in the production...

Regardless of the artist line-up that draws the crowd, it is the sound, lighting and staging that make or break the show!

For the first Jan Tuisbly Concert that was presented at the Voortrekkermonument in Pretoria, by Jannie Moolman's company, M4 Artist Management, Anointed M put together a spectacular production of sound and lighting. Utilizing the new SL Pro-stage, Chris Serfontein and his team blew the industry and onlookers away with the time-saving, professional manner in which the stage was rigged.

Accommodating more than 15 popular Afrikaans artists and bands (Karen Zoid, Kurt Darren, Jannie Moolman, Bok van Blerk, Klopjag, Blackie Swart, Coenie de Villiers etc.) at this concert, Anointed M proofed that they have lifted the benchmark of staging for festivals and events by importing the multi-leveled SL Pro and the smaller, all aluminum SL100 stages. The traditional set-up and breakdown times for events of this magnitude has greatly been reduced and the end result looks much more attractive when caculationg time, cost and over-all appearance - gone are the days of shabby-looking, plastic-covered stages that need to be inspected, checked and re-examined before approved as secure and safe.

Although the procedure is still needed and applicable, it is no longer a dreaded job, leaving holes in the paving for any of the involved parties - a few hours after the event attended by 2 000 supporters and the Voortrekkermonument's Amphi-theatre looks exactly the same as when the last wagon-wheel broke ground!

The Afrikaners took the bold step of crossing the Drakensberg many years ago, how relevant that they once again; with this concert, was the first to showcase an event to be remembered by an outstanding production of sound, lighting and staging!

Launching a FIRST for South Africa Wednesday, 23 January 2008 Regardless of rainy weather, a spectacular production of sound and lighting was presented with the South African launch of the Canadian manufactured Stageline® mobile stages, which took place at the Greenstone Shopping Centre on Tuesday 22 January 2008. The very popular and talented Soweto String Quartet was the first South African artists to perform on the SL Pro stage at this prestigious event hosted by Anointed M Entertainment Enterprises (Pty) Ltd. Adding to the African vibe created by baobab trees creatively made from wire and beads, a 2m tall Madiba statue, marimba sounds and traditional dances, the Namibian-born singing sensation, Tiro welcomed the Canadian trainer and VIP guest, Yves Lavoui with a medley of African songs. The delectable cocktail menu further enticed the guests invited from the technical production-; entertainment-; media- and corporate industry. Introducing innovation, Anointed M, a voting member of the Technical Production Services Association (TPSA) has secured exclusive rights for Southern Africa to own, manage and operate the Stageline® mobile stage range. Two stages – SL Pro and SL100 - arrived from Canada in December 2007 and the Anointed M-team has been in training since 7 January this year to be certified by the Canadian traineras the only 5 technicians in Southern Africa to operate these stages!! Keeping guests dry from the rain, the event, attended by 120 guests was hosted on both levels of the impressive SL Pro- the first to ever be sold by Stageline®! This revolutionary SL Pro can be utilised for a variety of events from a corporate event stage or music festival stage to a hospitality deck and viewing platform and even a skybox for sports events or a multi-level exhibition booth. Adding to this historic moment in the South African technical history, the SL100-mobile stage was demonstrated to guests, taking only 45 minutes to set up in its smallest configuration and extended to a larger stage set-up with banners in a mere extra 30 minutes! This launch did not only light up the sky and promises to be the talk of the town for time to come, but will also revolutionaries the entertainment and corporate industries in 2008! The versatility and mobility of these stages are endless and THE ONLY LIMIT NOW IS YOUR IMAGINATION!!!!!

Mobile Stages

Constant development and evolution of products and technologies empower companies in the entertainment industry to work smarter and more cost effectively in less time. Substantial market research during 2006 however, established that the staging component of the industry lacks exactly this.

Striving for excellence, Anointed M Entertainment Enterprises (Pty) Ltd. pursued fulfilling this need and has, through an intricate process acquired the exclusive rights to own, manage and operate mobile stages manufactured by Stageline®, Canada (the international leaders in this industry) in Southern Africa. With this added dimension, Anointed M Entertainment Enterprises (Pty) Ltd. pioneered into a brand new field: enhancing corporate branding and mobile staging possibilities in Southern Africa.

Anointed M will differentiate itself from its competitors by delivering a far superior and safer product than what is currently available in the industry, at a competitive price, with time saving, professional brand-building opportunities at the clients’ fingertips. By investing in these units, Anointed M Entertainment Enterprises (Pty) Ltd. will revolutionize the staging industry and from 2008 will make an impact beyond imagination.

The Stageline® SL Pro and SL100 stages have arrived in South Africa in December 2007 and will be launched into the industry on 22 January 2008.

Left: Yvan Miron (President:Stageline)
Right: Chris Serfontein(Managing Director:Anointed M)

Left: Raymond Bélanger (International sales manager:Stageline)
Middle: Chris Serfontein (Managing Director:Anointed M)
Right: Yvan Miron (President:Stageline)

Pretoria’s 150th Celebration

With more than 25 Afrikaans artists performing free of charge on Church Square in celebration of the capital’s 150th birthday, Anointed M was the production company to take charge at this event hosting thousands of enthusiastic fans on Saturday, 24 November 2007.

Afriforum, the organisation responsible for this brainchild, as well as all the artists were full of praise on the quality and professional manner in which Anointed M handled this full day, open air event.

Challenging sound requests ranging from full bands like DJ Ossewa to solo acts by amongst others Steve Hofmeyr, Kurt Darren and Bok van Blerk were met promptly and executed expertly. The success of this music festival is truly the outcome of Anointed M’s distinctive style of making every effort to deliver EXCELLENCE!!

	Mrs United Nation International 2007 Anointed M together with the popular South African artist, Kurt Darren hosted a welcoming celebration for the arrival of Natasha Joubert reigning Mrs United Nation South Africa and newly crowned Mrs United Nation International 2007, at the OR Tambo Airport. Local Parys girl and popular performing artist, Natasha represented South Africa at the annual Mrs United Nation International pageant in Georgia, USA where she was crowned the winner from 75 participating countries on 15 August 2007. Enjoying a very long and successful professional relationship with Natasha and her husband, gospel singer Willie Joubert, Anointed M was the obvious choice when the homecoming festivities were planned.